COMPANY PLAYBOOK
37signals
System principles
- Fix time, flex scope.
- Use mastery and direct responsibility instead of management layers.
- Make career and pay expectations written and predictable.
Tensions and trade-offs
- A calm cadence creates focus, but may reduce flexibility during hypergrowth or crisis.
- Low coordination increases independence but can create blind spots across dependencies.
PRACTICES
How 37signals builds its operating system
Small teams
Independent work is protected through few management layers and limited coordination.
- How it works
- Small product teams of roughly three own an end-to-end project slice.
- Why it is used
- Reduces communication overhead and handoffs.
- Trade-off
- Creates specialist bottlenecks and key-person risk.
- Best fit
- Mature product teams where scope can be separated cleanly.
Equal role, equal pay
People at the same role and level receive the same pay.
- How it works
- People at the same role and mastery level are evaluated through a common pay framework.
- Why it is used
- Reduces negotiation-driven inequity and uncertainty.
- Trade-off
- Can make it harder to respond to scarce skills or differing market conditions.
- Best fit
- Relatively small organizations with stable role and level definitions.
Five mastery levels
Career growth is defined through craft mastery rather than management.
- How it works
- Craft mastery is described across five levels and progression is not tied to becoming a manager.
- Why it is used
- Makes expert contribution paths and expectations visible.
- Trade-off
- If levels become static they can compress the diversity of actual contribution.
- Best fit
- Teams that want to preserve technical and creative expert tracks.
Annual performance review
Reviews are frequent in year one, then documented annually.
- How it works
- Expectations and growth are discussed through more frequent first-year reviews and annual written reviews thereafter.
- Why it is used
- Creates a regular checkpoint with low bureaucracy instead of continuous scoring.
- Trade-off
- An annual cadence can surface issues too late and cannot replace everyday feedback.
- Best fit
- Stable, mature teams with close day-to-day collaboration.
Tenure-based profit sharing instead of stock options
Each year 37signals shares 10% of company profits with employees. Everyone with two years of tenure takes part; one share accrues per month from the second anniversary, and accrual stops at ten years. The payout is made in cash after the previous year’s books close, usually in March. According to Jason Fried’s October 2026 LinkedIn post, the program has paid employees more than $24 million since it began in 2020; the company has never offered stock options.
- How it works
- The pool is a fixed share of annual profit (10%). Distribution depends only on tenure, not performance or salary: shares are counted by month, so there is no cliff between December and January hires. Anyone who resigns or is let go before the payout date forfeits their shares.
- Why it is used
- In Fried’s words, real cash instead of “future maybe money”: a company with no investors, funded by customers, can share its success without equity or a cap table. The tenure formula avoids individual competition and rewards staying.
- Trade-off
- It is not guaranteed: the handbook asks employees to treat it as a true bonus and not budget around it; amounts can vary widely or not be paid at all, and the company can amend or cancel the program at any time. There are no shares in the first two years, and anyone who leaves forfeits what they have accrued. The $24 million figure comes from Fried’s personal post, not from the handbook.
- Best fit
- Profitable companies without outside investors that value long tenure, and where stock options cannot promise liquidity or a cap table is unwanted.