How They Do ItBETA

COMPANY PLAYBOOK

37signals

37signals deliberately limits scope and cadence to protect calm, independent, long-term productivity in small teams.
Operating system
  1. Small team
  2. fixed time budget
  3. variable scope
  4. six-week cycle
  5. cooldown and reselection.

System principles

  • Fix time, flex scope.
  • Use mastery and direct responsibility instead of management layers.
  • Make career and pay expectations written and predictable.

Tensions and trade-offs

  • A calm cadence creates focus, but may reduce flexibility during hypergrowth or crisis.
  • Low coordination increases independence but can create blind spots across dependencies.

PRACTICES

How 37signals builds its operating system

01
Team structure

Small teams

Independent work is protected through few management layers and limited coordination.

How it works
Small product teams of roughly three own an end-to-end project slice.
Why it is used
Reduces communication overhead and handoffs.
Trade-off
Creates specialist bottlenecks and key-person risk.
Best fit
Mature product teams where scope can be separated cleanly.
Open original source
02
Compensation

Equal role, equal pay

People at the same role and level receive the same pay.

How it works
People at the same role and mastery level are evaluated through a common pay framework.
Why it is used
Reduces negotiation-driven inequity and uncertainty.
Trade-off
Can make it harder to respond to scarce skills or differing market conditions.
Best fit
Relatively small organizations with stable role and level definitions.
Open original source
03
Careers

Five mastery levels

Career growth is defined through craft mastery rather than management.

How it works
Craft mastery is described across five levels and progression is not tied to becoming a manager.
Why it is used
Makes expert contribution paths and expectations visible.
Trade-off
If levels become static they can compress the diversity of actual contribution.
Best fit
Teams that want to preserve technical and creative expert tracks.
Open original source
04
Performance

Annual performance review

Reviews are frequent in year one, then documented annually.

How it works
Expectations and growth are discussed through more frequent first-year reviews and annual written reviews thereafter.
Why it is used
Creates a regular checkpoint with low bureaucracy instead of continuous scoring.
Trade-off
An annual cadence can surface issues too late and cannot replace everyday feedback.
Best fit
Stable, mature teams with close day-to-day collaboration.
Open original source
05
Bonus

Tenure-based profit sharing instead of stock options

Each year 37signals shares 10% of company profits with employees. Everyone with two years of tenure takes part; one share accrues per month from the second anniversary, and accrual stops at ten years. The payout is made in cash after the previous year’s books close, usually in March. According to Jason Fried’s October 2026 LinkedIn post, the program has paid employees more than $24 million since it began in 2020; the company has never offered stock options.

How it works
The pool is a fixed share of annual profit (10%). Distribution depends only on tenure, not performance or salary: shares are counted by month, so there is no cliff between December and January hires. Anyone who resigns or is let go before the payout date forfeits their shares.
Why it is used
In Fried’s words, real cash instead of “future maybe money”: a company with no investors, funded by customers, can share its success without equity or a cap table. The tenure formula avoids individual competition and rewards staying.
Trade-off
It is not guaranteed: the handbook asks employees to treat it as a true bonus and not budget around it; amounts can vary widely or not be paid at all, and the company can amend or cancel the program at any time. There are no shares in the first two years, and anyone who leaves forfeits what they have accrued. The $24 million figure comes from Fried’s personal post, not from the handbook.
Best fit
Profitable companies without outside investors that value long tenure, and where stock options cannot promise liquidity or a cap table is unwanted.
Open original source

Primary sources

Employee HandbookEmployee handbook
Source details
Company publication: YesAccessed: 2026-09-05Visible update: Not displayedLicence: Not stated by publisherArchive: Public URL; archive feasibility not separately assessed
How We WorkEmployee handbook
Source details
Company publication: YesAccessed: 2026-09-05Visible update: Not displayedLicence: Not stated by publisherArchive: Public URL; archive feasibility not separately assessed
Benefits & PerksCompany-published employee handbook page
Source details
Company publication: YesAccessed: 2026-10-16Visible update: Not displayed (copyright ©1999-2026 37signals LLC)Licence: No reuse licence displayed; treat page prose as copyrighted/all rights reserved.Archive: Public HTML URL; eligible for an external web snapshot (no snapshot is claimed).